UX is understanding the needs and pain points of the user, and making usable and accessible products that solve their problems.
Making users’ interactions faster, smoother, more engaging.
Whether designing for digital products or publications, success depends on a designer’s understanding of how users consume a product. Chad Tomlinson’s work has always focused on making users’ interactions faster, smoother, and more engaging.
Designing from the start
By the time he arrived at the University of North Texas, Chad had redesigned his high school newspaper into a magazine, worked at a daily newspaper, and served on staff at an alternative weekly. He later helped launch another alt-weekly before moving to New York, where he worked for Condé Nast, Time Inc., Hachette, and Hearst on titles including Real Simple, Details, People, CosmoGirl, and Saveur. Within a few years, he joined Roger Black Consulting as a magazine redesign specialist, contributing to projects for Newsweek, the National Geographic Society, and American Media, among others.
As an independent designer, Chad has worked with Universal Music Group, Random House, the Smashing Pumpkins, the University of Texas School of Law, and Texas Monthly Custom Publishing. He is currently the design lead for Texas Exes, the alumni association of The University of Texas at Austin, serving as Art Director of the 111-year-old Alcalde magazine. He recently partnered with Random House to establish an overall identity and several book formats for a new series, Totally Random Kids.
See a selection of print and other traditional work in his other portfolio.
What I love
Chad thrives in creative, collaborative partnerships. He embraces new challenges and is happiest when he can improve a user’s experience, even in small ways. He listens closely to both clients and users and is dedicated to serving both without compromise.
When he’s not designing, Chad enjoys creating musical doodles on his iPad or trying to convince his terriers that he is, in fact, the boss of them.
